If you are one of those people who believe that mainstream British & American music has become an homogenised product, specifically engineered to appeal to the widest common denominator, allow me to scare the crap out of you.
This is Super Junior – the latest pop sensation to storm South Korea. You will note from the photos, taken at a recent pre-gig press conference, that their management team have dispensed with confusing notions such as gender. Instead, they have populated their product with alarmingly sexless, interchangeable ciphers, which presumably allows them to hoover up the legions of boyband AND girlband followers simultaneously. Clever, no?
You don’t have to be an Orwellian scholar to predict it’s only a matter of time before a music mogul in this country gets in on this action. Soon we’ll be begging for the rampant masculinity of Westlife and unashamed feminist rants of Girls Aloud.
As if I wasn’t confused enough already. I’m going to wait out the storm in the cyber-goth section of my local independent record retailer. I should be safe there.
Images: Reuters Pictures.