Images: Peter Macdiarmid/Getty Images Europe.
In seeking information about Keri-Anne Payne’s progress in the 10k open water swim this morning, I happened upon this horrifying photo of a bunch of fat guys, cheerily strolling about by the Serpentine in mankinis and bowler hats.
I have never heard of giffgaff, or their exciting range of tariffs. Whether that is a direct result of this ill-advised advertising campaign or not (I suspect it is), there’s one thing I know for certain. Once you’ve looked at that guy in the middle, proudly twanging his mankini straps, you can’t unsee it.
Sorry about that.