Kellie Baker. Image via nydailynews.

If you have to resort to pranking unsuspecting victims to raise a laugh on your radio show, the chances are you don’t spend a great deal of time perusing the work of Robert K Merton, or more specifically his law of unintended consequence.

That’s ok though. A degree in Economics isn’t usually necessary for playing records and peppering the gaps in between with witty, crowd pleasing banter, although I must confess, I did take it for granted that at least a passing acquaintance with current affairs might be.

Continue reading “Prank Calls: The Last Resort Of The Comedically Challenged” →