Today Gillette released a new ad asking men to engage with cultural changes highlighted by MeToo.
The response from men’s rights activists has been strong, with reddit issuing (unintentionally amusing) lists of Procter & Gamble (Gillette’s parent company) products to boycott, including tampons. Some make it easy to mock them that we’re obliged to do so.
There are many conceits in English football, but the most important one is that you have to be hard. It’s important because unlike many of our footballing traditions, this one has some foundation in reality. England is cold a lot. If you’re going run around on a frozen field for 90 minutes on a Sunday morning chasing a man who may or may not have spent the previous night in the local police station, you can’t cry when he kicks you. That’s human survival.
As a fan of some years standing, I can confirm that football is not an easy life companion. I love it, of course, but it’s like that mate who turns up late to the Christmas Day do, drinks all the brandy and then starts throwing shapes on the dancefloor thinking they’re Travolta.
Just as you’re trying to quietly usher them out without further embarrassment, you realise they’ve tucked the table cloth into their collar and in bolting to the bar for last orders, have showered your Gran in Iceland vol au vents.
After months of testing, tweaking and concessions to the ‘No! Make it more Bane!‘ lobby, Nike have started promoting their Squad Snood.
In the real world it’s just another fashion transgression from the people who bought you day-glo boots, ham shirts and the Gucci manbag. For some members of the football community though, it’s reappearance heralds the start of another pitched battle for football’s soul.
Given the response to his club’s tweeted status last weekend, you might have expected Cristiano Ronaldo’s entourage would be keeping a closer eye than usual on statements about their charge emerging into the public domain. Cristiano is used to golden breezes caressing his bronze and chiselled cheek so the harsh blowback from the press and social media over Juventus ‘great professional’ comments will have chapped his face quite badly.
I’ve just realised how mentally ill I was in my twenties. Not via the conventional channel of therapy, upon which I’m frantically paddling after waves of mental health, but by listening to a podcast about serial killers and an old Oasis B side.
My subconscious is definitely smarter than I am. Unfettered by me, it would probably have passed loads more exams than I did, gone to uni, been a proper person, made good contacts and given itself the best possible run at a career in writing.
My subconscious had it easy though. It was able to see life clearly, assess it and identify a sensible, well lit path for it to follow to the required destination. Sign posted and everything.
I emerged onto that same path in the midst of a fistfight with a foe I wouldn’t get a good look at until I was in my early thirties. Every step I took, every decision I made was taunted by this relentless, petty creature, who liked to lounge on my back and critique my progress, desperate for a misstep so it could remind me how the whole thing was my own fault because I was crap.