Image: Oli Scarff/Getty Images Europe.

The idea of “Rudolph” being slaughtered and cut up for dinner makes a mockery of the Christmas spirit of peace and good will to all.

A PETA representative on the news that parents are angry about supermarket Lidl selling reindeer steaks in the run up to Christmas.

Are we then to deduce that letting kids think that turkeys enjoy an intensive protein based diet while living in crammed conditions that cause chronic pain for up to a third of their lives before they’re killed so we can eat them does not make a mockery of said Christmas spirit and goodwill?

I just want to be clear.