Sasha Shevchenko’s red carpet moment at the Berlin Film Festival. Image: Target Presse Agentur Gmbh/WireImage.

Apparently, every woman wants a red carpet moment. Those few seconds when eyes and lenses fall upon her alone, and she willingly sacrifices herself to the media scrutiny that will make or break her. She’ll spend weeks, months, selecting the clothing, jewellery, footwear, make-up, stance and words that will decide her fate, but ultimately she’ll have no control over how she’s interpreted.

It’s no wonder people don’t approve of FEMEN. They will keep reminding us that a few of the most fortunate women in the world looking pretty is infinitely more important to our sense of cultural wellbeing than the exploitation of the rest.