I get that this is, as Agent Provocateur have stated in defence of their latest advertising campaign, is an homage to the Hammer horror movies of the 50’s & 60’s.

I also understand and accept that fashion, by it’s very definition, challenges and pushes the boundaries between eroticism and art, both in it’s construction and presentation.

But haven’t we challenged our boundary of tolerance towards implied violence towards women and their sexuality enough? Dragging what is essentially soft porn without a pay-off into the mainstream just doesn’t seem to be doing it for me anymore.

I guess the Advertising Standards Authority disagree.