This video examining gender roles in advertising  is petrifying.

Not because the creators chose to articulate their point by replacing the skinny female models used in some ads with furry, rotund geezers, although you may argue if you check out the still at 3:27.

Not even because you know their assertion that people’s lives are negatively affected by images featured in ad campaigns is true.

It’s petrifying because it’s only when you’re forced to examine advertisements individually and non-contextually that you realise how dehumanising they actually are.

For all of us.